Why does an automotive company hold its own festival of classics, instead of only acting as a sponsor? Because, adapting Audi’s famous motto, “Vorsprung durch Technik” goes hand in hand with “Vorsprung durch Kultur”: being a leader in culture. This commitment to culture has emerged directly from the company.

Almost sixty years ago, production workers founded a company orchestra – and set the ball rolling for Audi’s cultural activities. Today this ensemble is known far beyond the factory gates as the Audi Bläserphilharmonie – the Audi Wind Orchestra >.